![]() ![]() ![]() Most of the features are the result of what businesses were asking for and what WhatsApp saw they were using the services for. “I remember meeting with many of them in Mumbai and Delhi, and they would take us to their stores and show us how they have to hire an extra person just to answer all these WhatsApp messages. And most of the time, it’s the same question, or send me a picture of it, or what size it is,” Idema explained, about how they started to build tools to just make it easier for the business owner to respond to common questions. Then came the next stage of businesses wanting “a profile that looks different from what a regular user of the consumer app can do”.
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